Meet the Team

Rachel Francine

Co-Founder & CEO

With over 15 years of experience building startups, Rachel has led teams and strategy for recognized leaders in technology and media including CitySearch, Ticketmaster, and Current TV. Rachel earned her masters degree in Long-Term Strategic Planning in order to build profitable businesses that also did immense good. Rachel’s current favorite song in the SingFit catalog is “Walk the Line.”

Andy Tubman

Co-Founder & Chief of Therapeutics

A highly respected music therapist, public speaker and expert on music and the brain, Andy has spent 15 years developing innovative techniques that help clients achieve their therapeutic goals. These evidence-based techniques provide the underpinnings for all of SingFit’s programming and protocols. Andy’s current favorite song in the SingFit catalog is “House of the Rising Sun.”

Carlos Fletes

VP, Operations

Carlos has over 15 years of experience providing leadership to organizations of all sizes. Specializing in building and scaling operations for rapid growth, Carlos is equally at home at both startups and mature companies. Carlos’ current favorite song in the SingFit catalog is “(Sittin’ On) The Dock of the Bay.”

Paula Little

VP, Strategic Sales

With over 20 years of experience in the senior living space, Paula has directed sales teams and taken part in the execution of strategic sales programs to help businesses grow, including national organizations. Her extensive use of analytics, wealth of knowledge, and skill at strategizing have been essential in assisting sales departments to scale successfully. Paula's favorite song in the SingFit catalog is "Have You Ever Seen the Rain?"

Jerrica Deloney Witte

Senior Product Manager

Jerrica is a Product Manager with over five years of experience building data-driven, user-centered products across social impact and education sectors. With a background in nonprofits, she is passionate about creating tools that drive meaningful outcomes. Jerrica's current favorite song in the SingFit catalog is "(I Know) I'm Losing You".

Brad Colton

Music Production & Publishing

If you’ve used the SingFit app, you’ve heard the musical mastery, technical wizardry and very likely the voice of Brad Colton. Brad graduated from California State University Long Beach, where he studied percussion by day and started a professional music career by night. Brad’s current favorite song in the SingFit catalog is “Hang on Sloopy.”

Kelsi Tafaro

Therapeutic Music Editor

Kelsi is a music therapy graduate from Shenandoah Conservatory with a Master’s degree in Special Education. For more than a decade, she has brought music into the lives of individuals by designing programs, developing therapeutic resources, and building a thriving private practice that serves people across the lifespan. She believes in the power of music to turn everyday moments into experiences that are both deeply therapeutic and profoundly meaningful. Kelsi's favorite song in the SingFit catalog is Bad Moon Rising.

Erika Reyes

Operations Manager

Erika graduated from the University of California, Berkeley with a Bachelors in English. From onboarding new customers to community outreach, Erika strives to actively support our members. Erika's favorite song in the SingFit Catalog is, "I've Got a Feeling You're Fooling".

Chloe DeLuca

Marketing Coordinator

Chloe manages SingFit's marketing and social media efforts. She earned a master's degree in Communication and Information from the University of Tennessee, where she oversaw her college radio station's social media and blog pages. Chloe’s current favorite song in the SingFit catalog is “Midnight Train to Georgia”.

Jubilee Ahazie

Assoc. Product Mgr./UK Program Lead

Jubilee is a longtime advocate for global health equity and human rights. She completed her Masters in International Affairs at the Graduate Institute of Geneva, Switzerland. She also holds a B.S. in Global Health from the University of Southern California. Jubilee’s current favorite song in the SingFit catalog is "I'll Be There".

Cara Smith

Music Therapist

Esteban Roa

Music Therapist

Esteban Roa is a music therapy graduate from Berklee College of Music. Esteban’s passion to use music for human development and wellbeing has led led him to work in a variety of medical and educational settings across Central, South, and North America. His current favorite song in the SingFit catalog is “Summertime.”

Chelsea Brown

Music Therapist

Chelsea Brown studied Music Therapy at University of the Pacific. She has authored 2 research projects regarding music therapy’s impact on mental health in medical settings. Chelsea is passionate about utilizing music therapy for relaxation and stress/anxiety reduction across a wide range of conditions. Chelsea does research and design on the therapeutic product line of SingFit apps. Her current favorite song in the SingFit catalog is “Moon River”.

John Murphey

National Sales Director

John has over 30 years of experience in every aspect of the senior care industry, from the community to the corporate level. Working with both regional and national providers, he has consistently built successful sales teams and his innovative approaches were routinely emulated as industry best-practices. John’s current favorite song in the SingFit catalog is “My Girl.”

Jessie Fliss

Account Executive

Jessie is one of SingFit's newest members. With a background in media sales, Jessie worked for a major radio station, trendy lifestyle magazine and a popular reviews site before she left NYC and started her own dog treat business in Denver. In her spare time, you can find her hiking in the Rockies, playing with her three dogs, painting or doing puzzles. Jessie’s current favorite song in the SingFit catalog is “Buffalo Soldier."

Stephanie Zeverino

Account Executive

Stephanie spent over 16 years in the Senior Living Industry as a business development professional. In this role, she opened several new communities in Los Angeles and Florida, and successfully stabilized an existing community, bringing it to 100% occupancy. Stephanie’s favorite song in the SingFit catalog is “Baby, I love your way.”

Danny Chiriaco

Strategic Accounts Executive

Danny has over a decade of experience in healthcare technology with a special focus
on senior care. Working with providers and health plans, Danny consistently bridged
gaps between stakeholders and helped his clients navigate the challenging financial
realities of Post-Acute Care. A lifelong music lover, you can sometimes find him
performing around Washington, DC. Danny’s favorite song in the SingFit catalog is
“Folsom Prison Blues.”

Debra Vanderzell

Account Specialist

Debra brings over 15 years of experience in the Senior Care industry, with a strong focus on supporting cognitive well-being in older adults. Her background includes roles as a hearing consultant, mobility advisor, and manager of a large home care company, where she championed programs that promote mental engagement and quality of life. Now in Business Development at SingFit, Debra is committed to helping introduce Music as Medicine and it’s many benefits for individuals living with dementia and other cognitive challenges.